About CALM VA
At Calm VA
I bring calm, order, and precision to the often-chaotic world of business, so you can stay focused on growth, impact, and the parts of life that matter most.
About Me
After nine fulfilling years as an executive assistant and PA, I reached a pivotal moment.
I'd built strong relationships, gained valuable insights, and honed the skills that make an exceptional virtual assistant. But I wanted to amplify it—to build something that would allow me to use three decades of experience to help UK business owners achieve more without sacrificing balance.
That's how Calm VA was born.
I saw business owners, CEOs, and solo entrepreneurs stretched impossibly thin - brilliant at what they do, but drowning in the daily demands that keep them from doing it. They didn't need another task management app. They needed an experienced virtual assistant UK-based who understood what high-level executive support actually looks like.
My goal was simple: provide the steady, reliable virtual PA services that keep businesses running smoothly while helping clients find calm amid the chaos.
And the name "CALM"? It's personal. It represents my family—Charlotte, Alex, Lisa/Lloyd, and Mark. The balance I strive to create for myself is the same balance I help my clients achieve.
MY VALUES AND APPROACH AS YOUR VIRTUAL ASSISTANT
Honesty and Trustworthiness
Clear, consistent communication and integrity form the foundation of everything I do as your virtual assistant. After 30 years supporting everyone from Royal Navy Captains to CEOs, I know trust isn't given—it's earned through reliability and discretion.
Reliability As your executive assistant, I'm here to ensure every detail is handled so you can count on me when it matters most. Not just available—essential.
Care and Understanding
I bring empathy and genuine investment in your success. Having worked with SEND teams and currently supporting two ADHD clients, I know exceptional virtual assistant support adapts to you—not the other way around.
Empowerment
My mission as your business support partner is to make you feel more in control, with the clarity and calm to grow your business with confidence.
My virtual assistant services aren't one-size-fits-all. I offer personalised business support that meets you where you are, tailoring my PA services to complement your specific goals and how you actually work best.
The Problem I Solve
For many solo entrepreneurs, small business owners, and coaches across the UK, managing every aspect of the business alone leads to one inevitable outcome: burnout.
Between client calls, scheduling, emails, invoice chasing, customer service, and the endless list of tasks, there's no room left for what you actually love doing. The strategic work. The creative work. The work that grows your business.
CALM VA was created to lift that burden through experienced virtual assistant services.
I take on the essential tasks that keep your business running - calendar management, Xero financial administration, customer relations, CRM management, system implementation - allowing you to feel supported, organised, and able to focus on the bigger picture.
One client reclaimed 15 hours weekly through my executive assistant services. Another generated £18,000 in new business with the time I freed up. That's not just virtual PA support - that's transformation.
My Experience and Credentials
My Experience and Credentials
Over 30 years of hands-on experience as an executive assistant, PA, and business support professional, including:
Personal Assistant to a Captain of the Royal Navy – where I learned military-grade discretion and precision in executive support • *
Defence sector operations – coordinating complex, high-stakes projects •
Education leadership – managing teams of 15, exam seasons for 150 students, implementing IT systems school-wide, growing social media audiences from 150 to 6,000.
Prison Service finance – managing budgets, accounts, and quarterly reporting •
C-Suite executive assistant support – CEOs, Directors, high-net-worth individuals across biotech, recruitment, construction, tech, family offices, and coaching.
As a virtual assistant, I've coordinated major events,, like the one in the picture, managed complex budgets, and introduced time-saving systems that streamline workflows. I know what it takes to keep operations smooth, efficient, and effective under pressure.
A Personal Touch
Outside of my work as a virtual assistant, I'm all about family and friends.
Originally from the North East, I visit often - there's something about going 'home' that grounds me. I cherish time with my husband, our three adult children, my parents, and our energetic dog, Chester.
Among my friends, I'm the "Chief Organiser" - coordinating everything from holidays and weekend getaways to local adventures.
My favourite client story
I once received a gift in a large box with an inner box tucked inside. Trying to get it out, I gave it a good shake - only to realise I'd been shaking a dozen beautifully decorated cupcakes meant for my family!
Thankfully, most of the decorations survived, and we all enjoyed the thoughtful (if slightly scrambled) surprise. But what really stayed with me wasn't the cupcakes - it was what they represented. The appreciation my clients feel for having a dependable virtual assistant partner by their side.
Welcome to CALM VA
Where your business needs are met with a personal touch, where professionalism meets passion, and where you’re